According to a recent study, 57% of Americans with chronic conditions had delayed medical care and suffered a care gap due to COVID-19. In order to offer self-care or supplement health visits, Aetna and other companies supply kits with specially curated products.
The pandemic has led to major boosts in telehealth and e-commerce, driven by the will or the need to stay at home and reduce exposure. When switching to the supermarket for a command online, it might be easy for healthcare to have additional tools to adapt to the switch. Pandemic delayed health services can be harmful to chronically or severely affected persons.
R.R. Donnelley & Sons Company (RRD) launched healthcare kits to help healthcare firms adapt to changes in the industry and show their commitment to patients' wellness and to membership. Kits include telesheet preparation, COVID-19, diabetes management, asthma, social isolation and more in a variety of treatments.
RRD reported that 57 percent of Americans with chronic conditions experienced delayed healthcare and a lack of treatment due to pandemic in the recent Wellframe study. According to the 2021 Medicare Shopping and Switching Study, care packages may impact the patient's impression of a provider with 59 percent of members of Medicare Advantage noting that receive COVID-19 or the flu kits have improved the insurer's opinion.
In a recent release of the company's RRD Healthcare Solutions vice president Nicole Williams explained, "Health organizations are in completely new territory in search of new ways of providing distance care to members. Health payers and providers can now supplement in-house health services by delivering tools and resources to their homes and keep patients and members healthy."
Aetna, a CVS Health company, ships its "Caring For You" Kits to all Medicare Advantage members throughout the country with specially curated, over-the-counter items. The idea is to support members with a "simple home care system," which includes, inter alia, a thermometer, a hand sanitizer and 2 face masks of the Aetna brand.
"We wish to give them some convenient items to help keep them healthy in this challenging time when a number of our most vulnerable members live," said Christopher Ciano, president of Aetna Medicare. "With the telehealth visits we know that something so fundamental as an oral thermometer can make a major difference. It was simply the right thing to send these important items to our members at no cost."
The end-to-end solution covers the design, design, purchasing, packaging, delivery and communications of kits both inside and outside.
Since each kit contains different products, RRD collaborates with customers to determine the objective of the kit and the layout and breaks it down by means of products. Each custom kit contains products that are carefully produced and quality evaluated to meet a single patient's needs or member.
"The demographics of those receiving the packaging package packaging are taken into consideration, helping us to decide how sophisticated or simple the packaging design must be." "The importance of giving messages with care packages has also been learned. We use the property on the box itself, including under the inside of the deck, to provide clear and concise information about the contents of the kits and how to use them. In the medical space, for example, end users are often over 65; we make sure that the products in the care kits are easily accessible and are understood by the written instructions for the packaging itself."